Since July 2008, Lawyers, like other professionals, are now free to advertise their services on Internet as the Bar Council of India (BCI) informed the Supreme Court that it has relaxed its rules on the issue because of the changing global scenario.

In an affidavit filed through its secretary S Radhakrishnan, the BCI submitted that it has decided to permit such advertisements.

The BCI’s latest turnaround marks a significant departure from its earlier stand under which it took a stance that the legal profession was not trading and, hence, advocates could not be permitted to advertise about their services.

For this purpose, it has amended Rule 36, Section IV of the BCI which earlier prohibited the legal fraternity from advertising their services.

Under the amended rule, advocates can mention in their chosen websites, their names, telephone numbers, e-mail ID, professional qualification and areas of specialization.

However, the BCI submitted that such advertisements can be issued only within the parameters fixed by it under the amended regulations.

A bench headed by Justice B N Aggarwal which heard the matter took on record the BCI’s latest affidavit.

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